Saturday, September 24, 2011

Are Ghosts the New Vampire?

Teresa and I noticed a trend in horror novels lately: ghosts have become core characters in lieu of vampires. I find this very interesting because many have had experiences with what they would call a ghost or spirit whereas the vampire universe is relatively closed, or at least seems to be. I suppose enough people watch the Halloween specials on Discovery or A&E featuring real-life practitioners of vampirism, but I would bet if you approached 25 people on a dark street in, say, Gettysburg, Pennsylvania and asked whether they had ever seen a ghost or experienced "spirit" activity, you would receive many affirmative responses.

So we're going to put it out to our readers: are ghosts the new vampire? And do you have a ripping yarn to tell about ghosts, vampires or both? Whatever your answer, as Halloween is fast approaching, we would love to post some good tales and get your opinion.

Saturday, September 17, 2011

Why Rejection Letters Aren't Necessarily a Bad Thing

Face it, we have all received the dreaded rejection letter. I don't know but there is something about receiving a paper letter that makes it more "real" than an e-mail - perhaps it is the fact you can physically tear paper into bits - but whatever form the letter takes, the sting can hurt. It can also make you do one of two things: step up and figure out whether there is a flaw in your product that you can fix; or pout and blame it on the ineptitude of the author of said rejection. Clearly the second option feels better for about five minutes. Then most professionals would move back to option one.

Some rejection letters give clues regarding what might have gone south for you. Perhaps the agent or publishing house doesn't represent or print the type of story you have. That goes back to your research and not their lack of ability to see the next bestseller. If that is your problem, then perhaps it would behoove you to actually pay attention to the statement of what a given agent/publisher says they will accept.

Often the letter will tell you specific details about why your work was not accepted. Perhaps it was too long; or the writing good but not salable. It happens. And it can help you write better.

The question is how will you handle it? Because how you decide to cope with this business of rejection is important. It is also critical to your ability to enter the publishing fray for the long haul. Expect rejection, but do not court it by submitting things too quickly and without forethought for the recipient. If the entity asks for 5 pages, don't send the whole manuscript. If they say they only publish e-books, don't ask for print copies. These seem silly, but as much as these points beg the obvious, you would be surprised how many people do not read details regarding submissions. And, bottom line, not everyone can be an author published traditionally. Sometimes enough rejections despite your best efforts to make a work salable is a clue that being an author is not your forte.

Regardless, it is important to accept receiving rejections as part of the business of writing professionally.

Saturday, September 3, 2011

Recommended Reading Corner

Sometimes an aspiring author needs a little humor and advice all in one wonderful package to reference:


How Not to Write a Novel: 200 Mistakes to Avoid at All Costs If You Ever Want to Get Published by Howard Mittelmark and Sandra Newman
Penguin, 272pp

Available on amazon.com

Here is a marvelous excerpt.:

http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/article5530183.ece

Thursday, August 25, 2011

The Difference Between a Good Book and a Great One

In the course of my checkered history in publishing I’ve dealt with a whopping number of egos, personalities, talents and not so talented types and I can tell you for certain that if there’s anything all publishing folks have in common, be they writer, agent, editor or publisher—it’s the quintessential search for The Holy Grail of the industry, a REALLY GREAT BOOK, hereinafter referred to as an RGB.

Now because of the various egos involved, all the agents, editors, writers and publishers will go through a perfectly enormous of amount of chest- thumping, posturing, bean- counting and opinion-mongering about just what constitutes an RGB. Any number of experienced and not-so-experienced people are only too happy to pipe up and offer advice about producing that hottest of properties. They will tell you that it’s a matter of capturing the “bestseller formula”, of plot, luck, timing, subject matter, category, perfecting your craft, finding your audience, establishing a social platform, adequate editing, exquisite marketing, a picture perfect format; who you know, not what you know; and last but not least, a great cover design.

In point of fact, all of the above contribute to, but do not necessarily constitute ,the RGB. A really fine fictional craftsman can find fans and sell copies without ever getting credit for having written an RGB. A brilliant marketer can make hay while the proverbial sun shines, hold live internet chats and willing authors will be enthralled with tales of his or her success. But it doesn’t mean they have written an RGB.

In my younger days, I devoted no end of effort into discovering the secret to producing the RGB: What IS that elusive thing that makes the publisher buy it, makes the public hanker for it, and makes your agent rich enough to retire to the Hamptons simply because he or she “discovered “it?

The only answer I ever managed, after millions of hours of research and countless hours of writing, paying my publishing dues and so forth was, hmmm--perhaps all these experts spend their off hours reading tarot cards and entrails? I mean, who knew?
Many years later, I’m beginning to discover that I might have gotten closer to the truth than I’d imagined. Because if there’s anything that RGB’s have in common with the business of publishing it is, that like tarot cards and entrails, there is always something about them that depends to a large extent on intuition.

The psychologist Carl Jung defined intuition as "perception via the unconscious" while Thomas Merton said the artist has a subjective identification with an object that is intensified and so can "see" the object's spiritual reality.

Any writer makes a host of essentially intuitive choices in the course of writing a book, of course. But it’s not so much the ability to “write what you know” that defines a great book, it’s the ability to tap your intuition and write what we ALL know that really counts. What readers respond to without always knowing why, is that spiritual reality that goes beyond the specifics of plot or formula or character and enters the realm of our common experience as human beings.

For a writer, the real key to what we call the creative process lies in that moment when those characters stop doing and saying what you want them to do and start moving through your story on their own. It lies not so much in your ability to write from a well constructed outline, but to depart from it. That takes courage, a certain amount of skill and a fair command of your craft, but it also takes the ability to really listen to that inner voice.

So the next time you find yourself obsessing over how many words you’ve written today, or whether Marcie’s eyes are the same color on page 230 as they were on page 12; or what the next wave in paranormal fashion might consist of, take a step back and read between those lines. What you find there is almost more important than the words on the page.

It isn’t magic—but it’s close.

Wednesday, August 24, 2011

The photo

If anyone is wondering, Lisa took the photo from the top of a butte in Nebraska. Nice sunset, eh?

Monday, August 22, 2011

New Challenges Facing the New Wave of "Kindle Authors"

Hey, I'll be the first to admit that I love being a Kindle author. I know Teresa does, too. It seems to be like the wild west of publishing these days, and boundaries are being pushed every which way. And this is a good thing. But the sheer quantity of material available on any of the e-book platforms is truly daunting. And there are more than a few stinkers out there. But for the most part, it is a positive thing for both authors and their burgeoning readership.

Yet still I wonder if and when the Kindle flame will burn out. I remember not too long ago-ca. 1990 or so-when e-books were the wave of the future. Several publishing companies created fledgling e-platforms so people could download a book onto their desktop. And the trend went...nowhere. Until Amanda Hocking made the news and Kindle commercials became, well, cute. Booyah, there you go: Kindle-ification of America. Soon NOOK, smashwords, iPad....the plethora of applications, platforms and services exploded into the American consciousness like the Big Bang of the prose industry.And it is realistic to say that desktops will soon phase out in favor of the pad applications even for every day use.

I feel like such a plebeian because, well, I don't actually own a Kindle or similar device...ok, yet. The debate is whether to get a color Kindle, a NOOK...or iPad. Choices, Sophie, choices. 

Still I enjoy browsing the titles and seeing what's out there. It's really exciting. And it makes me wonder how one stays competitive when so many new titles appear each day. In the old print and ink days, there was a benchmark: number of copies sold. With the low pricing and emphasis on cool cover art, even mediocre titles are selling, and far exceeding the benchmarks that used to-theoretically at least-be set by a higher quality of writing.

So where does this leave both the reading and writing industry? Certainly new authors will have to be multimedia savvy; proficient in code and formatting numerous platforms for e-books. And it isn't an easy task, even for a twenty-something. One will have to have access to ever-evolving cover art - are flash covers too futuristic right now? I don't think so. I think that would be hot actually.

We have genre morphing where certain distinct genres blend together into a new hybrid that works more often than not. And why not? Can one blithely categorize life into genre bits? Of course not, but the business that loves to label things "a" and "b" will have to accept "abz". And that will be a challenge for publishers. The authors seem perfectly content to field that ball.

As an author, you will have to be less about the greatness of you and more about the good storyline that pops in a mini blurb. And yeah, I'm still stuck on the flash cover thing. But even the static cover will have to pop louder than any others. I suggest finding the good professionals and hiring that work out. There is nothing worse than pixelated, goofy looking covers to really hack you off. Even if the writing is good, covers do sell titles.

Authors also have to be competitive about pricing their product appropriately. You sure you want to charge what the local bookstore charges for a paperback? I would study the other authors in your area and see what they are charging. Keep it real.

Yep, it is true: Kindle authors are moving into a cool new wave of publishing. I am pleased to be riding that wave. We'll see if I get tanked or stay on top for a while. Either way, the ride will have been worth the effort.





Wednesday, August 10, 2011

Publisher on the Grill: A Series of Informative Questions

An aspiring author queried Village Green Press regarding how we do business with authors. Our responses are below the questions. We thought you might like to know.

1. Do you do a final edit of the manuscript before it goes to print, & is there a charge to the author?

We don't automatically accept every submission, but only those we feel have potential in today's competitive market. If we feel a manuscript has that potential, but isn't quite ready for "prime time" we do offer an array of editorial services to help get it where it needs to be that are billed separately before we agree to any publishing contract. It's common knowledge in the industry that well edited books sell better, and we work with you in partnership to achieve that goal.

2. The cover design, is it included or again is there a charge to the Author?

Good cover design is a specialized skill. While we work with authors who may bring us previously designed covers, and do listen to their input, we only publish books with covers that are consistent with current commercial standards. Should you be accepted for our program, the cover design is included in the quote for your particular publishing package.

3. What is the percentage you give your author?

Our royalty percentages vary for various publishing products (print, e-book, foreign rights and translations, book club sales and so forth) Generally speaking royalties fall in the 50-70 percent range.

4. How do you determine the price of a book?

By calculating the projected number of copies we expect to sell, and comparing it with similar titles' prices. We feel that titles with a lower price point tend to make up in volume what might be gained in possible revenue for a higher priced product.

5. Do you have a marketing team,if yes is there a charge to the author to use it?

Our authors can choose from a range of adjunct paid marketing services in addition to those included in our basic publishing package. Typical examples of such services include, press releases, book reviews, author websites and blogs, social networking, scheduling online author interviews, book signings, public appearances etc.

6. What does a typical time line look at from acceptance to actual print?

Four to six weeks.

7. Do you offer any feed back to your author after a submission?

Our goal is again to support the author all the way through the publishing and post-publishing process. We understand that in today's competitive environment some books take quite awhile to gain an audience and offer our authors regular and continued support through that process.
8. Do you sell on any of the larger sites, example, Amazon,Barnes & Nobles, Books a million?
Yes
9. Do you charge the author to make their book available in ebook?

Every author has the option to include e-book publishing in their initial contract package, or to contract separately for e-book publication. Charges depend on their choices, but as e-book publications exceed print publication by 147 percent last quarter, we do encourage author to issue an electronic version of their books.
10. How committed are you to making sure you have done all you could do to help your author's success?

We consider ourselves to be in a true partnership with our authors. While we can't always predict what's going to be the next bestseller, we do believe that good books always find a following, and work with you to help establish your reputation as an author.One that will continue a career over many books, not just one.